PR News is thrilled to announce the finalists of its CSR and Nonprofit Awards programs. The winners and honorable mentions of these annual awards will be saluted at PR News' Spring Awards Luncheon on March 15, 2016 from 12 to 2:30 p.m. at The National Press Club in Washington, D.C.
This must-attend event will honor the most outstanding communications efforts powering three very important sectors of PR: corporate social responsibility and green initiatives, nonprofit communications and diversity initiatives (both internal and external to the organization). The finalists for the CSR and Nonprofit programs set new standards of excellence and point the way for other organizations to follow.
Below are this year’s CSR Hall of Fame and A-List honorees as well as the finalists by category:
HALL OF FAME
Colgate-Palmolive Co. – Colgate’s Bright Smiles, Bright Futures
ESPN – The V Foundation for Cancer Research
JetBlue Airways – Soar With Reading
Procter & Gamble - Tide Loads of Hope
Macy’s – Believe Campaign
AGENCY CSR A-LIST
APCO Worldwide
Cone Communications
Edelman
FleishmanHillard
G&S Business Communications
Havas PR North America
Nebo
RF|Binder - Corporate & Brand Purpose
VOX Global
Weber Shandwick
ANNUAL REPORT
Caesars Entertainment - Serious Play
Cigna - CR Report
The Lifetime Healthcare Companies
Medtronic, Inc. - Further, Together
Office Depot Foundation - Making a Difference: 2014 Annual Report to the Community
Viacom - Raising Voices : Viacom 2015 Social Impact Review
CAUSE BRANDING CAMPAIGN
Anthem Foundation - Hands Only CPR: Training 100 Million People to the beat of "Stayin' Alive"
Aspen Dental Management Inc. - The Healthy Mouth Movement
Bayer Corporation - Making Science Make Sense: A 20th Anniversary Celebration & Campaign to promote STEM education in the United States
Clear Channel Outdoor Americas - Traffic Report
DonorsChoose.org - Chevron Fuel Your School Program
Frontier Communications - America's Best Communities
Imprenta Communications Group - Wage Theft
JetBlue Airways - 2015 Soar with Reading - Solving for Book Deserts
MWW - Subaru Drives Home the Shocking Need for Pet Safety
PJ Lhuillier Group of Companies - Cebuana Lhuillier Search for the Happiest Pinoy 2015
Toys"R"Us, Inc. - Helps Special Olympics Young Athletes Achieve Their #MyFirstSportsMoment
Türk Telekom - Loud Steps
COMMUNITY AFFAIRS
Anthem Foundation - Hands Only CPR - Training 100 Million People to the beat of "Stayin' Alive"
Discovery Communications - Support of My Brother’s Keeper Initiative: Changing the Narrative for Boys and Young Men of Color
Duke Energy - Water Resources Fund
Food Lion Feeds - Year 2: Building on Our 500 Million Meal Commitment
Honeywell Hometown Solutions 2015
Mylan - EpiPen4Schools Program
PJ Lhuillier Group of Companies - Cebuana Lhuillier Advocacy Campaigns
CORPORATION
Anthem Foundation
Bacardi Limited - Good Spirited:Building a Sustainable Future
ERA Real Estate
Meltwater News US1 Inc.
MillerCoors
Oracle
Pioneer Services' CSR Program for Military Families
CORPORATE-COMMUNITY PARTNERSHIP
Aspen Dental Management Inc. - The Healthy Mouth Movement
Belk and Discovery Education - Belk Service Learning Challenge
Canadian Alliance on Mental Illness and Mental Health - Champions of Mental Health Awards and Mental Illness Awareness Week
DonorsChoose.org - Chevron Fuel Your School Program
Frontier Communications - America's Best Communities
International Sport and Culture Association - The economic cost of physical inactivity across Europe
JetBlue Airways - 2015 Soar with Reading: Solving for Book Deserts
Lenovo Scholar Network - Empowering Future Tech Leaders
MasterCard - Girls4Tech
MWW - Building Blocks for the Future: Samsung Technology Partnership with Boys & Girls Clubs of America
Nestle Waters North America - A Community Approach to Trash Free Waterways
New York Life Foundation/Tiller, LLC - Addressing Grief at School
Raytheon Company - National Engineers Week ‘Girl Day’ 2015
SAIC - Give A Meal Team Challenge
SAP - Education Initiative
Teva Pharmaceuticals - Teva's Community Partnership Program
CSR ON A SHOESTRING
CENTURY 21 Real Estate LLC - Delivering Josiah's Dream Day
CIT Group - Foodortunity Contest
Experian
Golden State Foods Foundation - Golden State Foods Gets Rolling Across the Country with Build-A-Bike
Havas PR North America - Huerta Scholarship: The First Hour for the First Americans
Havas PR North America - Educating Readers about Arizona’s State of Teaching
Lippe Taylor - Cetaphil Camp Wonder Celebrates Its 15th Anniversary
Pepco Holdings Inc. - Pepco Edison Place Gallery
Triomphant Communications - ABPS - physician staffing within VA Hospitals
CSR PROFESSIONAL OF THE YEAR
David Figliuzzi - Cigna
Debbi Jarvis - Pepco Holdings Inc.
Annie Longsworth - The Siren Agency
DIVERSITY COMMUNICATIONS
Con Edison - #IamPOWERful
Food Lion - Igniting Customer and Associate Engagement Around Diversity through Strategic Partnership with CIAA
Imprenta Communications Group - Wage Theft
Lenovo - The Lenovo Way
Witt/Kieffer - Diversity Dialogues
EMPLOYEE RELATIONS
Bacardi Limited - Good Spirited:Building a Sustainable Future
Bank of America - Recycle Now: Small Act, Big Impact
Continental Resources - We've Changed the World: Embrace the Change, Make a Difference
CVS Health and RF|Binder - CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday
MasterCard - Girls4Tech
Pacific Gas and Electric - LGBT Ally Program
Singer Associates, Inc. - The New Stanford Hospital
Viacom - Talent for Good
EVENT: CSR / GREEN FOCUS
SAIC - Saving the California Sea Lions
SelectHealth - Select 25
GREEN PR CAMPAIGN
Bacardi Limited - Good Spirited:Building a Sustainable Future
Windsor Marketing Group - We Mean Green
MEDIA RELATIONS
Anthem Foundation - Hands Only CPR - Training 100 Million People to the beat of "Stayin' Alive"
Aspen Dental Management Inc. - The Healthy Mouth Movement
Cigna Foundation and University of Maryland’s Center for Health Equity’s Media Campaign to Promote the Health Advocates In-Reach and Research (HAIR) Initiative
Golden State Foods Gets Rolling Across the Country with Build-A-Bike
Havas PR Global Collective - A Global Collaboration Wins the Day for Climate Science
Havas PR North America - Moving Mountains to Draw Attention to Sacred Navajo Land
Imprenta Communications Group - SoCalGas Media Roundtables
JetBlue Airways - Soar with Reading
Johnson & Johnson Consumer Inc. - Neutrogena Naturals Wipe For Water Campaign
MWW - Subaru Drives Home the Shocking Need for Pet Safety
NONPROFIT/CORPORATE PARTNERSHIP
Anthem Foundation - Triple Play: Combating Childhood Obesity with the Mind, Body and Soul
BJ's Wholesale Club/BJ’s Charitable Foundation - BJ's Provides Fresh Way to Fight Hunger
CENTURY 21 Real Estate LLC - Delivering
Josiah's Dream Day
GE Lighting - MC2 STEM High School / GE Lighting Partnership
McDonald’s B-Boy Royale - Ronald McDonald House Charities of the New York Tri-State Area Partnership
JetBlue Airways - Dream Project and JetBlue: An Education Partnership
Lenovo Scholar Network - Empowering Future Tech Leaders
MWW - Subaru Drives Home the Shocking Need for Pet Safety
Pepco Holdings Inc. - STEM Initiative
SAP - AdVenture Capital Digital Platform
Teva Pharmaceuticals - National Corporate Partner of Volunteers in Medicine
Türk Telekom - Life is Simple with Internet
PRODUCT DESIGN / REDESIGN
Food Lion - 2015 Food Lion Feeds Reusable Bag
Türk Telekom - Books on the Phone
United States Postal Service - USPS PR & Social Plan for Consumer Electronics Show
RECYCLING PROGRAM
Bank of America - Recycle Now: Small Act, Big Impact
Mattress Recycling Council - Bye Bye Mattress
Weber Shandwick - Rinse. Recycle. Reimagine.
SOCIAL GOOD
AT&T - Aspire Accelerator
Frontier Communications - America's Best Communities
JetBlue Airways - Airport Farm at T5
Kosovo Energy & Distribution Company (KEDS) - A Positive Outcome for Privatization
PJ Lhuillier Group of Companies - Cebuana Lhuillier Advocacy Campaigns
Teva Pharmaceuticals - National Corporate Partner of Volunteers in Medicine
Türk Telekom - Life is Simple with Internet
Windsor Marketing Group - We Mean Green
SOCIAL MEDIA CAMPAIGN
92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave Back
The American Foundation for Suicide Prevention - The Fight to Stop Suicide
Chevron Richmond Refinery with Singer Associates, Inc. - The Richmond Standard
Con Edison - Gas Safety Awareness
Experian - Improving Financial Literacy One Chat at a Time
JetBlue Airways - Soar with Reading
Prudential - #20StoriesOfStrength
The Home Depot Foundation - Team Depot Celebrates #GivingTuesday
STAKEHOLDER ENGAGEMENT
Cambia Health Solutions - 2015 Employee Giving Campaign: Can you dig it?
Fiserv - National Walking Day
Pacific Gas and Electric Company - 811 Call Before You Dig
Viacom - Talent for Good
SUSTAINABILITY/CSR REPORT
AMD - Enabling Today. Inspiring Tomorrow.
ATB Financial
Domtar
FleishmanHillard - Biogen Corporate Citizenship Report 2014: Committed to What Counts
G&S Business Communications - Coeur Corporate Responsibility Highlights
Medtronic, Inc. - Further, Together 2015 Integrated Performance Report
Merck & Co., Inc.
Nestlé in the United States - Creating Shared Value Report 2014
Pacific Gas and Electric
Raytheon Company
Viacom - Raising Voices : Viacom 2015 Social Impact Review
VIDEO INITIATIVES
Imprenta Communications Group - Hospital of HOPE Viacom: The Road to College
USC Shoah Foundation and Discovery Education - Auschwitz 70: The Past is Present
VOLUNTEER PROGRAM
Astellas - Changing Tomorrow Day: The Power of 10
Cigna - Feeding Children Everywhere
CSAA Insurance Group, a AAA Insurer
Fannie Mae’s 7 Days to SERVE - Giving Back to the Communities Where We Live & Work
JetBlue Airways - Community Connection through JetBlue
K&H Bank & Well PR Agency - K&H MediMagic Story-Telling Doctors
MasterCard - Girls4Tech
Oracle - Volunteers
Türk Telekom - Life is Simple with Internet
WORKPLACE INNOVATION
AT&T - Aspire Accelerator
JetBlue Airways - Community Connection through JetBlue
Starwood Hotels & Resorts Worldwide - Water Story
Below are this year’s Nonprofit PR Awards finalists by category:
ADVOCACY CAMPAIGN AND LOBBYING EFFORTS
American Heart Association - Step Up to the Plate for School Meals
APCO Worldwide - Protecting North Carolina Nonprofit Tax Exemption
The Canadian Alliance on Mental Illness and Mental Health - ACT!ON Mental Health
Havas PR Global Collective - A Global Collaboration Wins the Day for Climate Science
Illinois Policy Action - Chicago food-cart legalization
National Association of Convenience Stores - NACS In Store
United Nations Foundation - Public Affairs Team
BRANDING/RE-BRANDING
Corporation for Public Broadcasting - Nine Network of Public Media: American Graduate
Right Hat - A New Way of Thinking
Right Hat - Growing Excellence
CORPORATE/NONPROFIT PARTNERSHIP
Edelman - American Lung Association's LUNG FORCE
The National Center for Missing and Exploited Children - KidSmartz
Samsung Electronics Canada - Samsung Canada's The Look At Me Project
U.S. Green Building Council - Green Apple Day of Service 2015
DIGITAL PR AND MARKETING
Consumer Technology Association - 2014 CTA Holiday Research Campaign
Taco Bell Foundation - "Potential" Campaign
United Nations Foundation
Weber Shandwick on behalf of UNICEF - Real-Time Content Studio at the UN General Assembly
EVENT PR
Children's Miracle Network Hospitals - Champions for Children's Hospitals
Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
Valley Forge Tourism & Convention Board - Home Away from Rome Campaign
EXTERNAL PUBLICATION OR REPORT (ONLINE OR PRINT)
American Cleaning Institute - 2015 ACI Sustainability Report
The Case Foundation - A Short Guide to Impact Investing
The Garden Conservancy - Silver Anniversary Report
National Disability Institute - 25@25
SHIFT Communications - The Power of Wonder: Celebrating Five Years with Wonderopolis
FUNDRAISING
92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave BackEdelman - American Lung Association's LUNG FORCE
Johanniterhjälpen - Challenge Ebola
Taco Bell Foundation - Raising Money for Teen Potential
MARKETING
American Society for Aesthetic Plastic Surgery - WE ARE AESTHETICS
Edelman - American Lung Association's LUNG FORCE
Taco Bell Foundation - "Potential" Campaign
MEDIA RELATIONS
Compassion International - Rebuilding Haiti
Edelman - American Lung Association's LUNG FORCE
Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
Humane Society Silicon Valley - Eddie the Terrible
U.S. Green Building Council - Top 10 LEED States
United Nations Foundation - Public Affairs Team
PR ON A SHOESTRING BUDGET
Canadian Public Libraries for Fair Ebook Pricing - Fair Pricing for Libraries
Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
Havas PR North America - Huerta Scholarship: The First Hour for the First Americans
Imprenta Communications Group - I Can Afford College
Johanniterhjälpen - Challenge Ebola
Lymphoma Research Foundation - Light it Red for Lymphoma
National Association of Insurance Commissioners - Small Business
United Nations Foundation - Girl Up
PUBLIC AFFAIRS/ISSUES MANAGEMENT
Havas PR North America - Moving Mountains to Draw Attention to Sacred Navajo Land
U.S. Green Building Council - Booz Allen Economic Impact Study
PUBLIC SERVICE ANNOUNCEMENT
AICR/Williams Whittle - CANcer PREVENTion: Together We Can
Imprenta Communications Group (United States of America) - North East Medical Services
NSBC and Paul Werth Associates - Love the Life: Wear It!
PUBLICATIONS
CA Technologies
MedTech Association - Bio/Med Breakthroughs – 2015 Bio/Med Industry Report: Navigating Today’s Healthcare Landscape
Office Depot Foundation - 2014 Annual Report to the Community
US Postal Service - little blue book
SOCIAL MEDIA
American Hosptial Association - Advancing Health in America
Hospital for Special Surgery - HSS Back in the Game
Weber Shandwick on behalf of UNICEF - Real-Time Content Studio at the UN General Assembly
SOCIAL RESPONSIBILITY
Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
Imprenta Communications Group - Wage Theft
National Association of Insurance Commissioners - Teen Driving Reboot
National Hospice and Palliative Care Organization - Moments of Life: Made Possible by Hospice
Taco Bell Foundation - "Potential" Campaign
VIDEO AND/OR PODCAST PROGRAM
CAF America - Radio Network
The Case Foundation - Are Your Ready to Change the World?
National Hemophilia Foundation - Making Your Clot Work for You
WEBSITE
Georgia Aquarium - 2015 Website Redesign
National Beer Wholesalers Association - NBWA Website
CSR Awards Finalists | Nonprofit PR Awards Finalists
PR News will hold a PR Business Leadership Boot Camp, which will take place the day before the Spring Awards Luncheon. This full-day, interactive event will give you an understanding of the business management techniques necessary to make your PR efforts a successful venture.
For questions about the Spring Awards Luncheon or PR Business Leadership Boot Camp, contact PR News' Assistant Marketing Manager Rachel Scharmann at rscharmann@accessintel.com.
Awards Luncheon Sponsor: 3BL Media
To advertise in the Spring Awards program guide or to become an event sponsor, contact PR News' Account Executive Lindsay Silverberg at lsilverberg@accessintel.com.
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit www.prnewsonline.com.
Contact:
Rachel Scharmann
Assistant Marketing Manager
PR News
rscharmann@accessintel.com