A fast food chain has been forced to end a special offer which gave discounts to women based on their bust sizes.

The month-long "sexist and misogynistic" deal was posted on the Instagram account of Dvijok - meaning Engine - with female customers told: "Who said that we don't have touching offers?

"Let the cashier take a look at your bust."

The store said 48 women claimed discounts - with bigger savings for larger cup-sizes - in the short time before it was terminated.

The chain in Russia received complaints both from critics and with Instagram banning the posting.

48 women took advantage of the offer (
Image:
Instagram / east2west news)

The offer was for two locations of the fast food cafe outlet, including one geographically close to the Kremlin.

Women were told: "Say to the cashier - 'I want a touching discount!'

"Then let the cashier take a look at your breasts (no need to get undressed).

"Get a discount depending on the size.

"How does it work?

"Size A - 10%, B - 20%, C - 30%, D - 40%, DD - 50% "

Instagram removed the offer from their site (
Image:
Instagram / east2west news)

The offer brought a swift reaction with Instagram urged to ban the post outlining the offer, which swiftly happened.

"Such offers tell us to treat women like pieces of meat, don't you understand it?" demanded one complainant.

"You have abused all women," said another, with one more predicting:

"I hope you will lose lots of clients with such offers."

Dvijok fast food chain came under fire for the offer (
Image:
Instagram / east2west news)

"Where is a discount for size zero? They are violating my rights," complained another.

"Of course this is f ** misogynistic stuff - but I would so much like the 50 per cent discount," wrote one customer.

A male client wrote: "This is just not fair! Where are discounts for men? What about penis sizes?"

After the outcry managers at Dvijok posted: "Hi guys! It seems that you have taken Dvijok the wrong way.

" Instagram has deleted our post about touching offer because of complaints.

"We are very sorry if this idea hurt anybody.

"We had a completely different goal. But there is also some good news.

"48 young women took part in this campaign."

The fast food chain has found themselves in hot water before (
Image:
Instagram / east2west news)

It's not the only offensive advertising from the fast food chain.

A picture shows a young woman eating a hot fog.

The caption reads: "Experience tells us that Dvijok's hot dogs increase the attractiveness of women.

"And we can explain it: men love real meat, and in our hot dogs there is real farmers' chicken, beef or lamb sausages."