FitPro™ Go! Protein Shake Announced as Finalist in 6th Annual SupplySide West CPG Editor’s Choice Awards
FitPro Go! Protein Shake Made with REAL® Milk Competes Against Five Other Brands in the Functional Food and Beverage Category
Fairfield, CA, Sept. 14, 2017 (GLOBE NEWSWIRE) -- The FitPro Go! Protein Shake has reached the finalist round of the 6th Annual SupplySide West CPG Editor’s Choice Awards. As the first all-natural ready-to-drink protein shake to earn the REAL® Seal, FitPro Go! is a competitor in the Functional Food and Beverage category alongside Chobani, Dreaming Cow, Kelvin Slush Co. and La Muse.
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FitPro Go! was also noted as a product that fell into the trend of chocolate as a tasty delivery system, one of the top six trends seen in the product submissions as noted by the SupplySide editorial team.
“Our FitPro Go! Protein Shake is made with REAL® grade-A milk and undergoes an ultra-filtration process to remove sugars and leave only concentrated protein,” said Gus Malliarodakis, CEO of FitPro USA. “We’re excited to know that the great flavor and creamy texture impressed the judges and we believe that the various health benefits of the RTD shake will help us win the top award.”
In each of the 27 award categories, five consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market impact. Product submissions were required to have recently launched between July 2016 and Summer 2017.
FitPro Go! Protein Shakes are made from ultra-filtered fresh milk to separate out most fats, sugars and all the lactose for a cleaner gluten-free and lactose-free product. It remains in liquid form without ever being reduced to powder, taking only seven days or less to go from the cow to the bottle. The product is labeled with the REAL® Seal, which differentiates dairy products made with U.S. cow’s milk from imitations or substitutes, like soy and almond milk. It is one of the most highly trusted symbols for high value dairy goods.
One winner in each category will be announced at SupplySide West 2017 during the SupplySide CPG Editor’s Choice Awards Presentations, set for Sept. 27 and 28 at the Mandalay Bay Resort in Las Vegas, Nevada.
To learn more about FitPro Go!, visit www.FitProUSA.com.
About FitPro™ USA
FitPro USA is a team of well-established world-class protein researchers. The lack of convenient, high-quality protein products options available was disconcerting, so their team came together to create the first all-natural ready-to-drink protein shake to earn the REAL® Seal. FitPro USA develops delicious, natural, and premium-quality nutritional beverages, foods, and Un-supplements™ to conveniently nourish and optimize people’s mental, physical, and physiological health and performance. The company uses insights from cutting-edge science and research to tap into, decode, and harness the power of both nature and the genetic potential of the human body. Visit FitProUSA.com for more information.
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