DNA Brands Closes First of Several ICO Projects

FORT LAUDERDALE, FL, Jan. 09, 2018 (GLOBE NEWSWIRE) -- DNA Brands Inc. (OTC Pink: DNAX) is pleased to announce that its wholly owned subsidiary Tokentalk.io has inked and closed its First ICO project (Initial Coin Offering) for 2018.  CEO Adrian McKenzie has signed an agreement whereby Tokentalk.io will provide Cryptocurrency Consultation, SEO (Search engine optimization), Social Media, Marketing and Advertising services for the upcoming Zillor Global ICO http://www.zillorglobal.com.   

Zillor Global offers a smart cloud-based mobile engagement platform for point-of-sale locations.  By using the Zillor Global App, companies and consumers will be able to complement their traditional marketing channels with a self-serve robust digital infrastructure (loyalty based platform, similar to Air Miles or credit card customer reward points).  Zillor Global leverages a point-of-sale mobile technology that helps clients grow their businesses. 

Unlike physical stores, e-commerce has a distinct advantage to get customer insights by tracking customers' digital journey and rapidly responding to changing consumer needs. As digital influence spreads beyond limited product categories, physical stores need to look beyond the traditional business intelligence & marketing tools and develop a deeper understanding of in-store consumer behaviour & outreach programs (similar to what Amazon has been doing). Zillor Global fills this gap by empowering the physical world with both low cost digital outreach and consumer intelligence.

Zillor Global has hired tokentalk.io to advise and implement the marketing and SEO strategy for the upcoming $10 Million Dollar Zillor Global ICO.  Notably, Zillor Global has worked with clients such as Visa, AIG, Deloitte & Touche and its sister company Cashaa (in early December 2017 Cashaa raised $14 million dollars in an ICO that closed on December 6, 2017).  

DNA Brands has retained the Auxesis Group https://auxesisgroup.com to handle the coding (and smart contracts for the Zillor Global ICO).  

Auxesis, established in 2015, is among the very first players in India focusing on building Blockchain solutions, initially with the aim of research and development of Nascent technology (an existing Indian Loyalty Program). With a global footprint, Auxesis is recognized among the 100 most influential Blockchain companies in the World.

Over the years, Auxesis has pushed Blockchain innovation across the globe with its focus on continuous research and building in production applications for enterprises. From Cryptocurrency wallets, exchanges and payment gateways leading into the mainstream adoption of Bitcoin, Auxesis has proved the reliability of a Blockchain network in terms of security and usability.

Auxesis is now deeply focusing on Private Blockchain solutions with its enterprise grade blockchain infrastructure, focused on production-readiness, security, performance and scalability. The Blockchain powers decentralized applications on a network tailored to the specific needs of an industry and use case.

Kumar Gaurav (CEO of Casha) is also the Chairman and founder of the Auxesis Group.  Cashaa has partnered with Airbitz for secure and speedy global payments. The added benefits of Airbits is that it uses blockchain technology to allow valuable transfer, without the end user having to come into contact with cryptocurrency.  Stated Kumar Gaurav CEO & Founder of Cashaa, "Airbitz is one of the most secure and trusted cryptocurrency wallets, which is in line with the ethics and vision of Cashaa, in providing platinum grade service for people around the world."

The size of the consumer loyalty market in India stands between $2-4 Billion dollars per year according to Google.

What’s In It For DNA:

For participating and providing the advertising and marketing budget (which has already been secured), DNA has negotiated a 7% token fee upon the close of the Zillor Global ICO.  DNA will receive 7% of the total raise in Zillor Global Coins.   Zillor Global has indicated that the total raise for this ICO will be $10 Million Dollars. 

The Zillor Global ICO calendar is as follows: 

Pre ICO- Third week of January.

ICO Offering- Third week of February.

ICO Closing- Third week of March.

This is the first of several opportunities that DNA has identified.  Other upcoming identified opportunities are in the Fintech Space and Collectibles Whisky Space.  Further details will be made available as company developments occur.

In closing CEO Adrian McKenzie stated: “I am excited to start 2018 on a positive note.  I am confident about the future for DNA and its shareholders.  Coupled with the team at Token Talk and a robust pipeline of projects to choose from, the future for DNA Brands could not be any brighter.  I would like to thank my loyal shareholders for their continued support.” 

DISCLAIMER

This press release contains statements that are "Forward-Looking" in nature (within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended).  All Statements regarding the Company's financial position, potential, business strategy, plans and objectives for future operations are Forward-Looking statements.  Many of these statements contain words such as "goal," "aims," "may," "expect," "believe," "intend," "anticipate," "estimate," "continue," "would," "exceed," "should," "steady," "plan," "potential," "dramatic," and variations of such words and similar expressions identify Forward-Looking statements, but their absence does not mean that a statement is not a Forward-Looking statement.  Because Forward -Looking statements involve future risks and uncertainties, there are many factors that could cause actual results to differ materially from those expressed or implied.  The Company cannot predict the actual effect these factors will have on its results and many of the factors and their effects are beyond the Company's control.  Any forward-looking statement made by the Company speaks only as of the date on which it is made.  The Company is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, subsequent events or otherwise.  Given these uncertainties, you should not rely too heavily on these forward-looking statements.

Adrian P.McKenzie
                    
                    (561) 654-5722
                    
                    info@dnabrandsinc.com
                    
                    www.dnabrandsinc.com
                    
                    www.tokentalk.io