Evok Restaurant Marketing Breaks Down the Metrics That Actually Matter
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Evok's restaurant marketing guide focuses on helping restaurant owners and operators understand and apply marketing analytics and key performance indicators (KPIs) to improve performance at every level. From rising competition to shifts in consumer behavior, restaurant operators face countless challenges in today’s market. The guide from evok offers a practical breakdown of the most important metrics to track - financial, operational, and customer-related - and how to use those insights to refine marketing efforts, increase revenue, and enhance the guest experience.
Key metrics explored in the guide include average check size, table turnover rates, customer acquisition costs, and digital engagement indicators like website traffic and social media interaction. The emphasis is on taking a holistic approach - combining data from various sources such as point-of-sale systems, digital platforms, and customer feedback - to create a well-rounded picture of performance.
Evok also encourages the use of real-time analytics tools and dashboards to allow for agile decision-making. Having the ability to adapt quickly - whether it’s adjusting staffing, reworking a campaign, or modifying menu offerings - can give restaurants a competitive edge in a fast-moving environment.
Another key focus of the guide is technology. With tools like CRM platforms and AI-powered analytics becoming more accessible, evok outlines how restaurants can use these systems to personalize communication, improve targeting, and anticipate customer needs more effectively.
The guide also walks through how to calculate marketing return on investment (ROI) and measure the long-term value of customers, helping teams ensure their efforts are aligned with business goals. In addition to acquisition strategies, retention and loyalty play a major role, with insights on how to track and improve customer satisfaction and repeat visits.
Evok’s goal is to make data less intimidating and more actionable for restaurants of all sizes. The guide offers clear explanations and real-world applications, making it a go-to resource for operators looking to take a data-informed approach to marketing.
Access the full guide here: https://evokad.com/restaurant-marketing-guide-analytics-kpis/
Larry Meador
Evok Advertising
+1 407-302-4416
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Distribution channels: Companies, Food & Beverage Industry, Media, Advertising & PR, Social Media
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