
Mixue: the BYD of fast food chains
By Mark Tanner* Over a billion lemons - that’s how many Mixue buys every year, in addition to what it already grows, largely to be squeezed into its famed ¥4 (NZ95c) lemon water. Pair that with ¥2 (NZ48c) ice cream cones and ¥6 (NZ72c) bubble tea, and you’ …